Max Rethinks Size Labels - Introduces Its New Youth Centric Brand Urban
18.04.2024 - 07:02:38
Business Wire India
India's leading fashion conglomerate, Max Fashion announces the launch of Max Urban. Designed exclusively for the country's burgeoning youth market, the brand aims to redefine style, self-expression, and the shopping experience for a youth market, Urban’s bold, progressive aesthetic product line is a reflection of today’s youth-confident, unapologetic and fearless!
The "Love Labels" brand campaign from Max Urban takes a bold and empowering approach to size and fit. Rather than perpetuating traditional size labels, the campaign dispenses with the concept entirely redefining them as affirmations of self-love and body positivity. The campaign film follows a narrative that celebrates the diverse and ever-changing shapes and sizes of people. The brand aims to help customers find clothes that fit them perfectly, creating a unique shopping experience that uplifts and empowers. The traditional size abbreviations of "XS," "S," "M," "L," "XL," and "2XL" have been reimagined as inspiring labels like "Xtra Special," "Stunning," "Magical," "Lit," "Xtra Lit," and "Xtra Xtra Lit."
Sumit Chandna, President & Deputy CEO of Max Urban, exclaims, “Size labels can be a source of self-confidence and positive self-image for many shoppers, especially youth. We have made efforts to offer a more inclusive range of sizes and to use language that is empowering. At Max Urban, our 'Love Labels' campaign transforms size tags into affirmations of self-love, empowering you to feel confident in what you wear.”
The inaugural Max Urban collection, inspired by casual, vacay prints and tranquil patterns, will be available across the brand's 500+ dedicated retail stores as well as on the newly launched e-commerce platform. With amazing prices starting from just 199 INR, this collection makes the brand accessible to a wide swath of young shoppers.
Love Labels will be available at select 50+ stores across major cities, including Delhi, Mumbai, Bangalore, Kolkata, Hyderabad, Chennai, Lucknow, Trivandrum, Calicut, Guwahati, and Bhubaneswar, offering international fashion at great prices. The brand is committed to continually expanding the reach of the Love Labels, with plans to scale up the number of stores in the year.
As Max Fashion continues to evolve and expand its portfolio Max Urban will play a pivotal role in driving the organisation’s expansion - solidifying its position as a trailblazer in the Indian fashion industry and introducing international styles to the market, championing aspirations of a new generation.
About Max Fashion India
Max Fashion, known for ‘everyday fashion’ is the biggest fashion brand across the Middle East and India. Opening its first store in the Middle East in 2004, the brand has grown at a phenomenal pace and is now present in 19 countries. In India, currently with 500 stores & presence across 200+ cities; Max is the largest family fashion brand not only in the Middle East but also in India in the shortest span of time.
Max Fashion’s brand vision is to “democratise fashion” for the contemporary middle class by offering global fashion trends at amazingly affordable prices. It enjoys universal appeal across young families as well as millennials, who are not only fashion conscious but tech-savvy, because of a well-balanced portfolio across Apparel, Footwear & Accessories for Men, Women & Kids.
Max Fashion is a true Omni-channel brand with an outstanding Online shopping experience through the maxfashion.in website as well as an engaging app which is enjoyed by millions of consumers.
For more information, visit https://www.maxfashion.in/in/en/department/urban
| Love Labels by Max URB_N | Sizes Reimagined |
India's leading fashion conglomerate, Max Fashion announces the launch of Max Urban. Designed exclusively for the country's burgeoning youth market, the brand aims to redefine style, self-expression, and the shopping experience for a youth market, Urban’s bold, progressive aesthetic product line is a reflection of today’s youth-confident, unapologetic and fearless!
The "Love Labels" brand campaign from Max Urban takes a bold and empowering approach to size and fit. Rather than perpetuating traditional size labels, the campaign dispenses with the concept entirely redefining them as affirmations of self-love and body positivity. The campaign film follows a narrative that celebrates the diverse and ever-changing shapes and sizes of people. The brand aims to help customers find clothes that fit them perfectly, creating a unique shopping experience that uplifts and empowers. The traditional size abbreviations of "XS," "S," "M," "L," "XL," and "2XL" have been reimagined as inspiring labels like "Xtra Special," "Stunning," "Magical," "Lit," "Xtra Lit," and "Xtra Xtra Lit."
Sumit Chandna, President & Deputy CEO of Max Urban, exclaims, “Size labels can be a source of self-confidence and positive self-image for many shoppers, especially youth. We have made efforts to offer a more inclusive range of sizes and to use language that is empowering. At Max Urban, our 'Love Labels' campaign transforms size tags into affirmations of self-love, empowering you to feel confident in what you wear.”
The inaugural Max Urban collection, inspired by casual, vacay prints and tranquil patterns, will be available across the brand's 500+ dedicated retail stores as well as on the newly launched e-commerce platform. With amazing prices starting from just 199 INR, this collection makes the brand accessible to a wide swath of young shoppers.
Love Labels will be available at select 50+ stores across major cities, including Delhi, Mumbai, Bangalore, Kolkata, Hyderabad, Chennai, Lucknow, Trivandrum, Calicut, Guwahati, and Bhubaneswar, offering international fashion at great prices. The brand is committed to continually expanding the reach of the Love Labels, with plans to scale up the number of stores in the year.
As Max Fashion continues to evolve and expand its portfolio Max Urban will play a pivotal role in driving the organisation’s expansion - solidifying its position as a trailblazer in the Indian fashion industry and introducing international styles to the market, championing aspirations of a new generation.
About Max Fashion IndiaMax Fashion, known for ‘everyday fashion’ is the biggest fashion brand across the Middle East and India. Opening its first store in the Middle East in 2004, the brand has grown at a phenomenal pace and is now present in 19 countries. In India, currently with 500 stores & presence across 200+ cities; Max is the largest family fashion brand not only in the Middle East but also in India in the shortest span of time.
Max Fashion’s brand vision is to “democratise fashion” for the contemporary middle class by offering global fashion trends at amazingly affordable prices. It enjoys universal appeal across young families as well as millennials, who are not only fashion conscious but tech-savvy, because of a well-balanced portfolio across Apparel, Footwear & Accessories for Men, Women & Kids.
Max Fashion is a true Omni-channel brand with an outstanding Online shopping experience through the maxfashion.in website as well as an engaging app which is enjoyed by millions of consumers.
For more information, visit https://www.maxfashion.in/in/en/department/urban
