Iconic Category Leader, Blenders Pride Announces The Launch of Zenith Black Edition

Business Wire India

Blenders Pride, a leader in India’s premium whisky segment, proudly announces the launch of the Blenders Pride Zenith Black Edition—a limited-edition expression that unites a bold black aesthetic with the iconic Blenders Pride blend to create a truly distinctive experience.

Encased in a striking black design that signifies elevated luxury and distinction, the Zenith Black Edition is meticulously crafted for discerning whisky connoisseurs—for the One in a Million. With only one million bottles available, this edition is as rare as it is refined.

In the world of luxury, black represents more than just a colour—it is an attitude, a statement of sophistication and power. Long associated with Blenders Pride, black now takes centre stage in an innovative design expression that redefines the codes of premium whisky. This is not simply new packaging; it is a bold expression of style for those who don’t follow trends—they set them.

Debashree Dasgupta, CMO, Pernod Ricard India, said, “Blenders Pride continues to redefine the benchmarks of premium whisky in India. The launch of the Zenith Black Edition marks the brand’s most refined expression yet—an evolution that translates its enduring legacy into a bold new design language. This year, Blenders Pride brings its core values to life through an aesthetic that celebrates aspiration, distinction, and craftsmanship. Limited to one million bottles, the Zenith Black Edition is created for individuals who don’t merely admire excellence—they embody it.”

Blenders Pride Zenith Black Edition is crafted for those who pursue the extraordinary—an elevated experience that blends uncompromising quality with the distinction of owning something truly exceptional.

Planned for a pan-India launch, Blenders Pride Zenith Black Edition is currently available in exclusive stores only.

Blenders Pride launched its Zenith Black Edition, a limited release of One Million Bottles only, to redefine premium whisky excellence

About Blenders Pride

Launched in 1995, Blenders Pride is the distinguished leader in India's premium blended whiskies segment. It’s a globally awarded brand that is crafted with over 165 years of Seagram’s unmatched craftmanship & expertise in blending whiskies and offers an enviable portfolio ranging from the iconic Blenders Pride Premium Whisky, a premium variant in Blenders Pride Reserve Collection, and now another distinguished flavour expression in Blenders Pride Four Elements.

 

About Pernod Ricard India

Pernod Ricard India (P) Ltd. is a fully owned subsidiary of Pernod Ricard SA and is a fast-growing multinational alcohol beverage company delivering quality products to its consumers across the country. With leading brands in each category, Pernod Ricard holds one of the most dynamic and premium portfolios in the industry led by Seagram’s whiskies such as Royal Stag, Royal Stag Barrel Select, Blenders Pride, Blenders Pride Reserve Collection, Imperial Blue, 100 Pipers and a wide range of international premium brands that include Chivas Regal, Ballantine’s, The Glenlivet, Royal Salute and Jameson Irish whiskey. Some of the eminent brands in white spirits category include ABSOLUT vodka, Jacob’s Creek and Campo Viejo wines, Martell cognac, Beefeater and Monkey 47 gin, Kahlúa and Malibu liqueurs, Mumm and Perrier-Jouët champagne. Pernod Ricard India is recognized as an industry leader with various recognitions and achievements that help the company deliver quality products to consumers. Seagram’s whiskies are exported to 28+ countries across the world. Pernod Ricard India is a socially responsible organization with a strong belief to strengthen corporate citizenship by addressing social, economic and environmental sustainability in all key states.