Hero MotoCorp And Krafton India Announce First-Of-Its-Kind ?Phygital? Collaboration For BGMI
23.05.2025 - 11:07:48
Business Wire India
About KRAFTON, Inc.
Headquartered in South Korea, KRAFTON, Inc. is dedicated to discovering and publishing captivating games that offer fun and unique experiences. Established in 2007, KRAFTON is home to globally renowned developers that include PUBG STUDIOS, Striking Distance Studios, Unknown Worlds, VECTOR NORTH, Neon Giant, KRAFTON Montréal Studio, Bluehole Studio, RisingWings, 5minlab, Dreamotion, ReLU Games, Flyway Games, Tango Gameworks and inZOI Studio. Each studio strives to continuously take on new challenges and leverage innovative technologies. Their goal is to win over more fans by broadening KRAFTON’s platforms and services. With a passionate and driven team across the globe, KRAFTON is a tech-forward company that possesses world-class capabilities and is set on expanding its business horizons to encompass multimedia entertainment and deep learning. For more information, visit?www.krafton.com.
About KRAFTON India
In India, KRAFTON is responsible for premier mobile games, including BATTLEGROUNDS MOBILE INDIA (BGMI), which has surpassed 200 million downloads, Bullet Echo India, Road To Valor: Empires, and CookieRun India, among others. Committed to enhancing the start-up ecosystem in India, KRAFTON has invested over $200 million in several Indian startups across interactive entertainment, gaming, Esports, and technology, since 2021. KRAFTON actively supports India’s game development ecosystem through its KRAFTON India Gaming Incubator (KIGI) while strengthening the Esports ecosystem with flagship events like the BATTLEGROUNDS MOBILE INDIA SERIES (BGIS) and BATTLEGROUNDS MOBILE INDIA PRO SERIES (BMPS). For more information, visit https://krafton.in/.
- Hero Xtreme 160R 4V and Xtreme 125R now rideable in BGMI.
- In-game Hero gear — including outfit, backpack and helmet — available for players.
- BGMI x Hero in-game event to go live starting 25th May.
?
Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has teamed up with KRAFTON India, publisher of BATTLEGROUNDS MOBILE INDIA (BGMI), to launch an unprecedented ‘phygital’ partnership — a first for India’s two-wheeler and gaming industry. This collaboration brings together the thrill of digital gaming with the excitement of real-world motorcycling through a unique blend of in-game content and limited-edition bikes.
As part of this initiative, Hero’s popular motorcycles — the Xtreme 160R 4V and Xtreme 125R, the fastest bikes in their respective segments are now integrated into BGMI as playable vehicles. Soon, fans will also be able to bring the digital experience to life by purchasing exclusive, BGMI-branded Hero motorcycles in the real world, featuring specially designed decals and themed styling.
“This is more than a brand integration — it’s a benchmark for how companies can authentically embed into gaming culture and create real value for a connected generation,” said Seddharth Merrotra, Head of Business Development and Partnerships at KRAFTON India. He added, “With Hero MotoCorp, we’re turning virtual mobility into real-world expression — translating in-game aspiration into tangible ownership. For the first time in India, players aren’t just engaging with a brand — they’re living it, both in-game and on the road."
Speaking on the development, Ashutosh Varma, Chief Business Officer, Hero MotoCorp, said, " At Hero MotoCorp, we are constantly innovating to connect with young, digital-first consumers in meaningful and exciting ways. Our collaboration with KRAFTON India marks a bold new step in this direction, blending the real and virtual worlds like never before. By bringing our Xtreme motorcycles into BGMI, we are not just creating immersive brand experiences, we are redefining the intersection of mobility and digital entertainment. This partnership is a celebration of new-age passion, performance, and play."
Hero Motorcycles Hit the Battleground
Starting from May 25, players will find the Hero Xtreme 160R 4V and Xtreme 125R inside BGMI as high-performance vehicles with exclusive designs inspired by their real-world counterparts. The collaboration also includes an unlockable Hero-themed gear drop, featuring a custom outfit, helmet, and backpack.
Merging Culture, Community, and Mobility
This initiative redefines how brands engage with India’s digitally native generation. For Hero MotoCorp, the collaboration signals a forward-looking move into the digital ecosystem, embedding the brand into gaming culture. For KRAFTON India, it continues the evolution of BGMI as not just a game, but a lifestyle platform.
Together, this phygital partnership offers a glimpse into the future — where mobility meets gameplay, and fandom becomes a tangible as well as a rideable experience.
For the latest updates, follow BGMI’s official and Facebook pages.
As part of this initiative, Hero’s popular motorcycles — the Xtreme 160R 4V and Xtreme 125R, the fastest bikes in their respective segments are now integrated into BGMI as playable vehicles. Soon, fans will also be able to bring the digital experience to life by purchasing exclusive, BGMI-branded Hero motorcycles in the real world, featuring specially designed decals and themed styling.
“This is more than a brand integration — it’s a benchmark for how companies can authentically embed into gaming culture and create real value for a connected generation,” said Seddharth Merrotra, Head of Business Development and Partnerships at KRAFTON India. He added, “With Hero MotoCorp, we’re turning virtual mobility into real-world expression — translating in-game aspiration into tangible ownership. For the first time in India, players aren’t just engaging with a brand — they’re living it, both in-game and on the road."
Speaking on the development, Ashutosh Varma, Chief Business Officer, Hero MotoCorp, said, " At Hero MotoCorp, we are constantly innovating to connect with young, digital-first consumers in meaningful and exciting ways. Our collaboration with KRAFTON India marks a bold new step in this direction, blending the real and virtual worlds like never before. By bringing our Xtreme motorcycles into BGMI, we are not just creating immersive brand experiences, we are redefining the intersection of mobility and digital entertainment. This partnership is a celebration of new-age passion, performance, and play."
Hero Motorcycles Hit the Battleground
Starting from May 25, players will find the Hero Xtreme 160R 4V and Xtreme 125R inside BGMI as high-performance vehicles with exclusive designs inspired by their real-world counterparts. The collaboration also includes an unlockable Hero-themed gear drop, featuring a custom outfit, helmet, and backpack.
Merging Culture, Community, and Mobility
This initiative redefines how brands engage with India’s digitally native generation. For Hero MotoCorp, the collaboration signals a forward-looking move into the digital ecosystem, embedding the brand into gaming culture. For KRAFTON India, it continues the evolution of BGMI as not just a game, but a lifestyle platform.
Together, this phygital partnership offers a glimpse into the future — where mobility meets gameplay, and fandom becomes a tangible as well as a rideable experience.
For the latest updates, follow BGMI’s official and Facebook pages.
About KRAFTON, Inc.
Headquartered in South Korea, KRAFTON, Inc. is dedicated to discovering and publishing captivating games that offer fun and unique experiences. Established in 2007, KRAFTON is home to globally renowned developers that include PUBG STUDIOS, Striking Distance Studios, Unknown Worlds, VECTOR NORTH, Neon Giant, KRAFTON Montréal Studio, Bluehole Studio, RisingWings, 5minlab, Dreamotion, ReLU Games, Flyway Games, Tango Gameworks and inZOI Studio. Each studio strives to continuously take on new challenges and leverage innovative technologies. Their goal is to win over more fans by broadening KRAFTON’s platforms and services. With a passionate and driven team across the globe, KRAFTON is a tech-forward company that possesses world-class capabilities and is set on expanding its business horizons to encompass multimedia entertainment and deep learning. For more information, visit?www.krafton.com.
About KRAFTON India
In India, KRAFTON is responsible for premier mobile games, including BATTLEGROUNDS MOBILE INDIA (BGMI), which has surpassed 200 million downloads, Bullet Echo India, Road To Valor: Empires, and CookieRun India, among others. Committed to enhancing the start-up ecosystem in India, KRAFTON has invested over $200 million in several Indian startups across interactive entertainment, gaming, Esports, and technology, since 2021. KRAFTON actively supports India’s game development ecosystem through its KRAFTON India Gaming Incubator (KIGI) while strengthening the Esports ecosystem with flagship events like the BATTLEGROUNDS MOBILE INDIA SERIES (BGIS) and BATTLEGROUNDS MOBILE INDIA PRO SERIES (BMPS). For more information, visit https://krafton.in/.
