DEAG Deutsche Entertainment Aktiengesellschaft / NO0012487596

NEITHER FOR DIRECT NOR INDIRECT DISTRIBUTION, PUBLICATION OR TRANSMISSION TO OR WITHIN THE UNITED STATES OF AMERICA, AUSTRALIA, CANADA, JAPAN, SOUTH AFRICA OR OTHER COUNTRIES WHERE THE DISTRIBUTION OF THIS DOCUMENT IS PROHIBITED BY LAW. Fixed interest rate of 7.00% - 8.00% p.a. for four years with semi-annual interest payments Subscription possible through 8 October 2025 Subscription possible starting with a nominal volume of EUR 1,000 via DirectPlace In addition, exchange offer for the Corporate Bond 2023/2026 with an additional cash settlement and pro-rata accrued interest starting today Use of the proceeds: refinancing, organic and inorganic growth, including the continuation of the successful Buy & Build strategy and reduction of minority interests Berlin, 18 September 2025 – “We’re going live!” is the motto for DEAG’s bond issue. Starting today, investors can subscribe to the new DEAG Corporate Bond 2025/2029 (ISIN NO0013639112) as part of a public offering in Germany and Luxembourg through 8 October 2025 (12:00 noon). The bond has a volume of up to EUR 75 million and is subject to Norwegian law. Investors can secure themselves a fixed annual interest coupon in the range of 7.00–8.00% for four years, up until October 2029, with interest paid semi-annually. The exact coupon will be determined within the range by 8 October 2025 at the latest as part of a book-building process. DEAG intends to use the proceeds to refinance its current Corporate Bond 2023/2026 (ISIN: NO0012487596) with a volume of EUR 50 million, accelerate its further growth and reduce minority interests in its investments. DEAG intends to invest in both organic expansion and the continuation of its successful Buy & Build strategy. Investors can invest in the new DEAG Corporate Bond 2025/2029 starting at an amount of EUR 1,000, the nominal value of a bond, by placing an order with DirectPlace, Deutsche Börse’s subscription platform, via their custodian bank or broker. The bond is scheduled to be listed on the Open Market (Freiverkehr) of the Frankfurt Stock Exchange (Quotation Board) from 16 October 2025 – earlier trading upon issue is possible. Furthermore, an application for listing on the Euronext ABM of the Oslo Stock Exchange is to be submitted within six months of the issue date. In addition, as of today DEAG is offering bondholders the opportunity to exchange their 8.0% Corporate Bond 2023/2026 (ISIN: NO0012487596) for the new 2025/2029 Bond at a 1:1 ratio. The exchange offer is valid until 2 October 2025 (6 p.m. CET) and includes an additional cash payment of EUR 20 plus accrued interest on a pro rata basis, as well as an additional purchase option. DEAG is a leading live entertainment provider in Europe and organises more than 6,000 events each year. In the first half of 2025, revenue rose by 17.1% to EUR 155.4 million and EBITDA more than doubled to EUR 6.6 million compared to the same period of the previous year (EUR 3.1 million). At 6.9 million, the number of tickets sold was 19% higher than in the same period of the previous year – most of the tickets are already being sold via the Group’s own ticketing platforms. For 2025 as a whole, DEAG plans a further increase in ticket sales to a total of 12 million tickets, following more than 11 million in financial year 2024. With a further moderate increase in revenue, EBITDA is expected to improve significantly in 2025 compared to the previous year. DEAG’s positive development is benefiting from a well-filled event calendar in the areas of Music, the Spoken Word & Literary Events and Family Entertainment, as well as from its strong market position and successful decisions regarding infrastructure and digitalisation. Besides organic growth, the successful Buy & Build strategy is driving DEAG’s expansion across Europe. DEAG is enhancing its value chain both vertically and horizontally through acquisitions, increasing ticket volume and leveraging synergies across its Group companies. Accordingly, the companies acquired since 2024 have also contributed to the successful business development in the first half of financial year 2025 – in terms of both revenue and earnings. This Buy & Build strategy is to be continued with the proceeds from the new Corporate Bond. “We are issuing a new Corporate Bond from a position of strength and growth. This will enable investors to benefit from DEAG’s positive prospects and solid foundation. Our Corporate Bond offers ‘Entertainment with yield’,” explained Detlef Kornett, CEO of DEAG. The bond issue is arranged by Pareto Securities AS, Frankfurt Branch, as Global Coordinator and Joint Manager, and B. Metzler seel. Sohn & Co. Aktiengesellschaft as Joint Manager. The securities prospectus relevant to the public offering is available on DEAG’s Investor Relations website (www.deag.de/Corporate Bond) and on the website of the Luxembourg Stock Exchange (www.luxse.com). About DEAG DEAG Deutsche Entertainment AG (“DEAG”), founded in Berlin in 1978, is a leading provider of Live Entertainment, Ticketing, and Entertainment Services in Europe. With Group companies at 25 locations, DEAG is present in its core markets of Germany, the United Kingdom, Ireland, Switzerland, Denmark, Spain, and Italy. As a Live Entertainment service provider with an integrated business model and a strong international partner network, DEAG has extensive expertise in the conception, organisation, promotion, and production of live events of all genres and sizes. The Live Entertainment segment includes the core business areas of Music – covering Rock/Pop, including Urban and Electronic Dance Music, Classics & Jazz – and Non-Music, such as Spoken Word & Literary Events and Family Entertainment. Every year, DEAG organises over 6,000 live events and sells more than 10 million tickets, a steadily growing share of which are sold via the DEAG Group’s ticketing platforms: myticket.de, myticket.at, myticket.co.uk, gigantic.com and tickets.ie. Live Entertainment for all generations and target groups, the development of international markets, and the strengthening of the ticketing area are central building blocks of DEAG’s ongoing development. Investor & Public Relations Axel Mühlhaus, edicto GmbH
Eschersheimer Landstraße 42
60322 Frankfurt/Main
Tel: +49 69 905505-52
Email: deag@edicto.de DISCLAIMER This publication is advertising. It does not constitute an offer to sell or a solicitation to buy or subscribe to securities in any jurisdiction, in particular not in the United States of America. Any investment decision should be made solely on the basis of the prospectus approved by the Luxembourg Financial Sector Supervisory Authority (Commission de Surveillance du Secteur Financier – CSSF), which is published at www.deag.de/investor-relations. Approval by the CSSF should not be construed as an endorsement of the securities offered. Potential investors should read the prospectus before making an investment decision in order to fully understand the potential risks and opportunities associated with the decision to invest in the securities. This publication is not intended, directly or indirectly, for distribution or dissemination in the United States of America or within the United States of America (including its territories and possessions of a state or the District of Columbia) or to publications with a general circulation in the United States of America. The securities have not been and will not be registered under the provisions of the U.S. Securities Act of 1933, as amended (the “Securities Act”), and may only be sold or offered for sale in the United States of America with prior registration under the provisions of the Securities Act, as currently amended, or without prior registration only on the basis of an exemption. The issuer does not intend to register the offer of bonds in whole or in part in the United States of America or to conduct a public offering in the United States of America. Outside Luxembourg and Germany, this publication is only directed at persons in EEA member states and is exclusively intended for persons in EEA member states who are “qualified investors” within the meaning of Article 2(e) of the Prospectus Regulation (“qualified investors”). Furthermore, this publication is distributed in the United Kingdom only to those qualified investors and is intended only for those qualified investors who (i) have professional experience in investment matters within the meaning of Article 19 (para. 5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005 (the “Order”), (ii) are high net worth companies within the meaning of Article 49(2)(a) to (d) of the Order, or (iii) are other persons to whom this publication may lawfully be communicated. This publication is not an offer to purchase securities in Canada, Japan, Australia or South Africa.