Highlight Event and Entertainment AG / CH0003583256

Ad hoc announcement pursuant to Art. 53 LR Pratteln, 11 February 2025 UC3, the joint venture company between UEFA and the European Club Association (ECA), has informed TEAM Marketing AG ("TEAM"), a subsidiary of Highlight Communications AG, in which Highlight Event and Entertainment AG in turn holds around 53.5%, that it will enter into exclusive negotiations with a competitor of TEAM in the ongoing tender process for the UEFA club competitions, UEFA Champions League, UEFA Europa League and UEFA Conference League for the seasons 2027 to 2033. The decision follows an open tender process launched last summer in which several global and regional agencies, including TEAM, submitted bids. TEAM has been UEFA's marketing partner for more than 35 years. The current agency agreement with UEFA covers the UEFA club competitions for the seasons up to 2026/2027, until then TEAM will continue to fulfil the current agency agreement and plan the realignment from 2027 onwards. Contact: Highlight Event and Entertainment AG Netzibodenstrasse 23b 4133 Pratteln Investor Relations   Tel.: +41 41 226 05 97 Fax: +41 41 226 05 98 info@hlee.ch http://www.hlee.ch